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Industry Trends and Policy Pressure
Global carbon neutrality goals are driving the automotive industry towards lightweight and low-carbon transformation, leading to a surge in demand for aluminum as a lightweight material. Regulations in various countries (such as the EU carbon tariff and China's "dual carbon" policy) require companies to disclose carbon emissions in their supply chains, forcing the aluminum industry chain to upgrade. International customers have incorporated ESG into supplier access standards, making sustainable aluminum semis a competitive barrier.
Corporate Strategic Positioning
Novelis, as a global leader in aluminum rolling, positions itself in the "closed-loop circular economy," aiming to achieve carbon neutrality by 2050 and reduce its carbon footprint by 30% by 2030 (based on 2016 levels). The rapid growth of NEVs in the Asian market (especially in China and India) has created an urgent demand for high-recyclability and low-carbon aluminum semis.
2 Expert Insights
Novelis' Response Strategies
1. Technological Innovation
Using low-carbon aluminum semis, promoting the use of hydropower aluminum (Hydro CIRCAL) and secondary aluminum (such as Novelis' 80% secondary aluminum products). Process optimization is carried out to improve smelting efficiency and reduce processing scrap, with the scrap aluminum recovery rate in Asian factories exceeding 90%.
2. Closed-Loop Supply Chain Construction
Collaborating with automotive customers to establish a "closed-loop recycling system," recycling aluminum semis from scrapped vehicles (such as the cooperation model with Jaguar Land Rover). Expanding secondary aluminum capacity in Asia, close to customer clusters (such as the expansion of automotive aluminum sheet capacity at the Changzhou plant in China).
3. ESG Ecosystem Collaboration
Jointly setting standards with upstream and downstream partners, promoting Aluminium Stewardship Initiative (ASI) certification, and requiring suppliers to meet environmental and human rights standards. Empowering customers by providing carbon footprint measurement tools to help automakers achieve lifecycle emission reduction goals.
Requirements for Supply Chain Partners
1. Upstream (Mining/Smelter)
Using renewable energy and disclosing carbon emission data per unit of product. Obtaining ASI certification to ensure no child labor or forced labor.
2. Midstream (Processing/Logistics)
Adopting digital systems to track material flows and reduce carbon emissions in transportation. Supporting scrap aluminum sorting and recycling technologies to improve the purity of secondary aluminum.
3. Downstream (Automakers/Consumers)
Accepting green premiums and paying reasonable costs for sustainable aluminum semis. Participating in recycling network construction to promote the "vehicle-to-aluminum" circular model.
For more in-depth analysis, stay tuned for the Aluminum Industry Chain Sustainable Development Forum, hosted by AICE Aluminum Industry Expo at the Suzhou International Expo Center on April 17, 2025!
3 Expert Introduction
Ye Shan Wu holds a Bachelor's degree in Materials Engineering and a Master's degree in Mechanical Engineering from the University of Toronto. He currently serves as the Product Management Manager for Automotive Business in Asia at Novelis, responsible for pricing management, product portfolio optimization, and next-generation product R&D strategic planning for the automotive business in Asia. Before joining Novelis Asia, he served as a Senior Development Engineer at Novelis R&D headquarters, leading the technical development and implementation of multiple major projects, and providing technical support and customized material solutions for globally renowned automakers (such as Ford, General Motors, Hyundai, Tesla, NIO, etc.).
Ye Shan Wu has extensive R&D experience in the field of materials engineering, having successfully developed high-strength 7xxx series aluminum alloys with a yield strength of 600 MPa, and promoted the commercialization of multiple innovative products in automotive OEMs. He also has a deep professional background in thermal management product development, material specification formulation, and manufacturing process optimization, and currently holds six international patents in aluminum alloy composition, surface treatment, and process.
4 Forum Introduction
AICE 2025 SMM (20th) Aluminum Conference and Aluminum Industry ExpoDeeply rooted in the upstream and downstream of the industry, as an industry exchange platform focusing on aluminum mining and smelting, metal processing, and end-use consumption, it will kick off at the Suzhou International Expo Center from April 16-18, 2025.
Aluminum Industry Chain Sustainable Development ForumAs one of the most important forums of AICE 2025, on April 17, it will focus on global aluminum industry chain sustainable standards, automotive industry sustainability and its impact on the aluminum supply chain, low-carbon transformation and ESG practices in smelters, national standards for carbon footprint accounting of aluminum, the EU Carbon Border Adjustment Mechanism, and the Due Diligence Act, bringing an unparalleled event to the aluminum industry in the spring of the year.
5 Forum Agenda
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